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Winners of the World Championship BBQ Cook-Off for six years in a row and with hundreds of other contest ribbons as well, nobody does barbecue better than Big Bob Gibson Bar-B-Q in Decatur, Alabama. Chris Lilly, executive chef of Big Bob Gibson Bar-B-Q and great-grandson-in-law of Big Bob himself, now passes on the family secrets in this quintessential guide to barbecue.

From dry rubs to glazes and from sauces to slathers, Lilly gives the lowdown on Big Bob Gibson Bar-B-Q's award-winning seasonings and combinations. You?ll learn the unique flavors of different woods and you?ll get insider tips on creating the right heat?be it in a charcoal grill, home oven, or backyard ground pit. Then, get the scoop on pulled pork, smoked beef brisket, pit-fired poultry, and, of course, ribs.

Complete the feast with sides like red-skin potato salad and black-eyed peas. And surely you?ll want to save room for Lilly?s dessert recipes such as Big Mama?s Pound Cake. Loaded with succulent photographs, easy-to-follow instructions, and colorful stories, Big Bob Gibson?s BBQ Book honors the legacy of Big Bob Gibson?and of great barbeque.


From the Trade Paperback edition.

• Sales Rank: #49953 in Books
• Brand: Lilly, Chris
• Published on: 2009-05-12
• Released on: 2009-05-12
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .70" w x 8.00" l, 1.75 pounds
• Binding: Paperback
• 256 pages

Amazon.com Review
Book Description
Winners of the World Championship BBQ Cook-Off for six years in a row and with hundreds of other contest ribbons as well, nobody does barbecue better than Big Bob Gibson Bar-B-Q in Decatur, Alabama. Chris Lilly, executive chef of Big Bob Gibson Bar-B-Q and great-grandson-in-law of Big Bob himself, now passes on the family secrets in this quintessential guide to barbecue.

From dry rubs to glazes and from sauces to slathers, Lilly gives the lowdown on Big Bob Gibson Bar-B-Q's award-winning seasonings and combinations. You’ll learn the unique flavors of different woods and you’ll get insider tips on creating the right heat—be it in a charcoal grill, home oven, or backyard ground pit. Then, get the scoop on pulled pork, smoked beef brisket, pit-fired poultry, and, of course, ribs.

Complete the feast with sides like red-skin potato salad and black-eyed peas. And surely you’ll want to save room for Lilly’s dessert recipes, such as Big Mama’s Pound Cake. Loaded with succulent photographs, easy-to-follow instructions, and colorful stories, Big Bob Gibson’s BBQ Book honors the legacy of Big Bob Gibson—and of great barbeque.

From Big Bob Gibson's BBQ Book: White Sauce

People raised in Decatur, Alabama, know that barbecue sauce is supposed to be white. For more than eighty years, Big Bob Gibson’s has been dunking its golden-brown birds, fifty at a time, into a vat of this tangy, peppery white sauce. The steaming, glistening chickens are then cut to order for our customers.

For years and years the restaurant’s early-morning cooks closely guarded the white sauce recipe, which was made each day before the day shift arrived. However, even without doing the math, I can tell you that hundreds of cooks have passed through the pitrooms of Big Bob Gibson Bar-B-Q, so I don’t think you can describe this recipe as "closely guarded" anymore.

I do know that Big Bob’s techniques and recipes, including his white sauce, have influenced the flavors of regional barbecue in Alabama. The great thing about passing secrets is that every time they are shared they change slightly. There is now a large number of "authentic" versions of Big Bob’s original secret recipe and cooking method—all different from one another. This is one of my favorite examples.

Ingredients

• 2 cups mayonnaise
• 1 cup distilled white vinegar
• 1/2 cup apple juice
• 2 teaspoons prepared horseradish
• 2 teaspoons ground black pepper
• 2 teaspoons fresh lemon juice
• 1 teaspoon salt
• 1/2 teaspoon cayenne pepper

(Makes 4 cups)

Directions

In a large bowl, combine all the ingredients and blend well. Use as a marinade, baste, or dipping sauce. Store refrigerated in an airtight container for up to 2 weeks.

From Publishers Weekly
Lilly, a world-champion pit master and executive chef of Alabama's Big Bob Gibson's Bar-B-Q, shares long-held family secrets from the restaurant's founder in this homage to pure barbecue tradition. Lilly covers the process from beginning to end, starting with the setup, varieties of grills and cookers, wood selection and seasoning. Throughout, he provides valuable tips on everything from temperature gauges to positioning chicken on the grill. As acknowledgment that flavor is important but the true measure of barbecue is the tenderness and moistness of the meat, many of Lilly's recipes focus on slow cooking and include more than meat. Bell pepper bundles, big mama's pound cake, honey-garlic tomato sauce and grilled marinated mushrooms show the breadth of his expertise. Beef, pork and chicken are, as expected and deserved, the focus of much of his attention. Mushroom-crusted beef tenderloin, pork shoulder and barbecue ribs are among the gems he includes. 75 full-color photos. (May)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“Now anyone can accomplish the terrific BBQ of Big Bob Gibson’s. Chris Lilly demystifies the downright mouthwatering art of low-and-slow cooking.”
—Bobby Flay

“If barbecue is your religion, then Chris Lilly is your High Priest. Say Amen and Hallelujah. And pass the Wet-Naps.”
—Al Roker

“This is the reaffirmation of why Chris is a world champion ten times over. Great recipes, great book.”
—Ozzie Smith, hall-of-fame shortstop, St. Louis Cardinals
�
“Chris Lilly is the latter-day Big Bob Gibson and the present-day sultan of smoke. With this book, he’s given barbecue lovers a remarkable gift–generously sharing every single secret, tip, and hard-earned lesson he’s learned while shouldering his way to the top of the pit!”
—Danny Meyer, co-owner, Blue Smoke

“Fourth generation pitmaster�Chris Lilly�talks the talk, walks the walk, and shows you how to smoke the competition–not to mention�make perfect ribs, pork butts, whole hogs, and of course Big Bob's iconic barbecued chicken with�white barbecue sauce.”
—Steven Raichlen

Most helpful customer reviews

55 of 57 people found the following review helpful.
Simply excellent
By J. Fulton
This book contains a variety of recipes along with ample history of Big Bob Gibson's barbecue.

At present, I have tried from the book:
(1) the pork shoulder recipe, served with the Memphis style sauce
(2) the whole butterflied chicken, served with Bob Gibson's famous white sauce.

Both were outstanding and each was easily worth the price of the entire book, particularly the white sauce-WOW.

both followed classic barbecue techniques and did not require excessive preparation or a half dozen steps.

In addition to covering the most common types of barbecue, the book also includes side dishes, an occassional dessert, and a variety of sauces--most derived from something done at Big Bob Gibson's or by Chris Lilly in competition.

There are lots of great barbeque books out there, what this book brings is (1) recipes that have routinely won awards at barbecue competitions-lots of awards, (2) some unique Bob Gibson sauces that are terrific (3) a enjoyable history of the man and the restaurant.

I look forward to trying more recipes in the future.

NOTE: I tried these on the big green egg, which is well suited for long cooking sessions. Even though the book does not address ceramic cookers, the recipes are not equipment specific. But the obviously amazing results possible (and amply described) with a true barbecue pit and 100% hickory make it clear there is another level of barbecue out there.

141 of 162 people found the following review helpful.
Look carefuly before you buy.
By Renaissance Consumer
Chris Lilly is one of the best BBQ chefs in the country. However, I am disappointed with his efforts here. This book is true to the title. Most pages are about the history of Big Bob Gibson's BBQ joint. Lots of pictures. This part is interesting, but not helpful to someone who wants to cook. The recipes are some basics and some off-the-chart stuff with unusual ingredients. He doesn't disclose a lot of Gibson's recipes, but gives something close. He has 4 or 5 recipes for a whole hog, but nothing (or very little coverage) for some basics like a beef chuck shoulder and other cuts. He assumes you will BBQ indirectly on a Weber kettle. All in all, this is not a basic book. His coverage of rubs is great, but doesn't teach anything about other essential topics. After you've mastered BBQ smoking, get this for historical interest.

15 of 16 people found the following review helpful.
The Best of The Best
By CT
Chris Lilly is simply the best there is. The man really knows his stuff and shares his award-winning secrets in this beautifully written book. Full of historical and personal anecdotes, it reads like a memoir at times. I couldn't put it down. The recipes are easy-to-follow with readily available ingredients, and complete with suggestions on cooking method, time, and type of wood to use. This BBQ book is so much more than one might expect, going beyond your smoked meats, rubs, marinades, and glazes, and sides of beans, potatoes, and coleslaw (and those delicious recipes are all included along with the whole pig roast for the purist). Keep turning the page and you'll discover appetizers or sides like Scallops with Burnt Ends; Grilled Fruit Skewers with Spicy Maple Cumin; Stuffed Red Bell Peppers with Maple Baked Beans, too.

Once a "rookie Q'er" who may have sat on a stump staring at a pit a few more times than he may care to count to learn the ropes, Chris Lilly now commands that very pit, pushing the envelope, and keeping it fresh and interesting at every turn. Buy the book...then buy it again for your friends. Y'all be glad you did!

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[Q926.Ebook] PDF Ebook Three Mind Games, by Nick Wastnage

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Black humour and mental suspense Three short stories: a nightmare, a frightening encounter with the past, and a violent incident where the wrong person is killed. Oh, What a Night! An urban-fantasy where the author invites a few of the villains and good guys from his books to a wacky party. The Night I Met Me. The night a man's double knocks on his door and reminds him of his dark past. Harry and His Unfinished Business. Harry Fingle witnesses a bloody murder in a coffee shop in Istanbul and realises the bullet was meant for him.

• Sales Rank: #8930491 in Books
• Published on: 2013-11-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .13" w x 6.00" l, .19 pounds
• Binding: Paperback
• 54 pages

About the Author
Nick Wastnage's twitter profile reads, 'A crime writer and an optimist.' He's been a record salesman, a decorator, and a marine. He was once shot by terrorists, and winched by helicopter from the jungle to safety. He lives in Bucks, England with his wife.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A good mix
By Ignite
This compilation of three short stories is a fairly quick read, which I enjoyed. I think I'd have fared better with the first if I'd read more of the author's longer works. The premise is that he invites his characters to a party. In spite of having a list of characters before the story began, and their relationships to one another, there were so many that I was a bit puddled. It was a great party though. Wouldn't have minded an invitation! The second story is a darker one altogether, and the third features one of the author's regular characters involved in a mystery on his holidays. No relaxation there!
A good mixed bag, but probably better if you are more familiar with the characters.

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• Original language: French
• Binding: Paperback

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Sophie has the great misfortune of being the eldest of three daughters, destined to fail miserably should she ever leave home to seek her fate. But when she unwittingly attracts the ire of the Witch of the Waste, Sophie finds herself under a horrid spell that transforms her into an old lady. Her only chance at breaking it lies in the ever-moving castle in the hills: the Wizard Howl's castle. To untangle the enchantment, Sophie must handle the heartless Howl, strike a bargain with a fire demon, and meet the Witch of the Waste head-on. Along the way, she discovers that there's far more to Howl—and herself—than first meets the eye.

• Sales Rank: #3557 in Books
• Brand: Jones, Diana Wynne
• Published on: 2008-04-22
• Released on: 2008-04-22
• Original language: English
• Number of items: 1
• Dimensions: 7.63" h x .90" w x 5.13" l, .63 pounds
• Binding: Paperback
• 448 pages

From School Library Journal
Grade 6 Up Sophie Hatter reads a great deal and soon realizes that as the eldest of three daughters she is doomed to an uninteresting future. She resigns herself to making a living as a hatter and helping her younger sisters prepare to make their fortunes. But adventure seeks her out in the shop where she sits alone, dreaming over her hats. The wicked Witch of the Waste, angered by "competition" in the area, turns her into a old woman, so she seeks refuge inside the strange moving castle of the wizard Howl. Howl, advertised by his apprentice as an eater of souls, lives a mad, frantic life trying to escape the curse the witch has placed on him, find the perfect girl of his dreams and end the contract he and his fire demon have entered. Sophie, against her best instincts and at first unaware of her own powers, falls in love. So goes this intricate, humorous and puzzling tale of fantasy and adventure which should both challenge and involve readers. Jones has created an engaging set of characters and found a new use for many of the appurtenances of fairy talesseven league boots and invisible cloaks, among others. At times, the action becomes so complex that readers may have to go back to see what actually happened, and at the end so many loose ends have to be tied up at once that it's dizzying. Yet Jones' inventiveness never fails, and her conclusion is infinitely satisfying. Sara Miller, White Plains Public Library, N.Y.
Copyright 1986 Reed Business Information, Inc.

Review
"Jones has outdone herself in this frolicking, warmhearted fantasy. Thoroughly enjoyable -- a wonderful blend of humor, magic, and romance". -- Publishers Weekly

"Wit and humor glint from the pages."-- "The Horn Book""A witty, rollicking fantasy."-- "ALA Booklist"

From the Back Cover
In which a witch bewitched the hatter's daughter -- and then some. . . .

Sophie lived in the town of Market Chipping, which was in Ingary, a land in which anything could happen, and often did -- especially when the Witch of the Waste got her dander up. Which was often.

As her younger sisters set out to seek their fortunes, Sophie stayed in her father's hat shop. Which proved most unadventurous, until the Witch of the Waste came in to buy a bonnet, but was not pleased. Which is why she turned Sophie into an old lady. Which was spiteful witchery.

Now Sophie must seek her own fortune. Which means striking a bargain with the lecherous Wizard Howl. Which means entering his ever-moving castle, taming a blue fire-demon, and meeting the Witch of the Waste head-on. Which was more than Sophie bargained for. . . .

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0 of 0 people found the following review helpful.
Completely different than the MOVIE!
By ~Butterfly214~
If you are familiar with the movie that came out, I must say, this is COMPLETELY different. Yes...its mostly the same in the beginning but other than that, much of the plot is different as well as the ending. I really loved this book and love Howl's character. Its a "feel good" book that gets you hooked right away.

Summary: A young girl gets vexed by an evil witched to lives as a 90 year old woman. She travels out to meet with her sister and stumbles upon Howl's castle and decides to take refuge from the bitter cold within. She then meets a fire demon who offers to break the spell on her, as long as she can break the spell that is on him.

There were a couple things in the movie that I didnt like and that didn't make sense to me until I read the book....If you don't like spoilers then dont read below because here is a minor spoiler that explains part of the movie:

In the movie, at times when Sophie would be sleeping or felt happyness, you would see her appearance transform into a young girl again. Then she'd suddenly change back to an old woman again. Why is that???? Well in the book, you find out that Sophie has always felt like a 90 year old woman because of her bland clothes and life. Sophie has magical capabilities that she doesn't realize until the very end. When you see her as a youthful girl, it is because she feels young at heart. She often tells herself that being an old woman suites her and this is what her appearance becomes as a result if her own will. There. Now the animation makes sense.

I liked the book more that the movie and will purchase other novels by Diane Wynne Jones.

0 of 0 people found the following review helpful.
Easy, fun read.
By Kelly
Like many other reviewers, I read this book after watching the film. I loved the film but felt some plot points were left unexplained so I picked up this book to get the full story.

I liked the characters, I felt both Sophie and Howl were very relatable. The writing is clever especially the contrast in how Sophie describes Howl when she's young and when she's old, and the introduction of Howl's homeland. I felt sucked into Sophie's anguish over her curse and her relationship with Howl. Like many other readers have said, you fall in love with Howl despite all of his flaws, he bears them well. Overall, It was a fun easy read.

I deducted one star because despite the book filling in the plot holes left from the movie, it has holes of its own. The book leaves many unanswered questions and the desire for more details on certain points. The book also ends very abruptly. Nobody wants an ending to drag on but I was hoping for a little more in the development of Howl and Sophie's relationship. At the end it's almost as if they fall in love because that's what characters in books do. There were many points of missed potential.

0 of 0 people found the following review helpful.
It's my all time favorite
By Shelly
This is my favorite book in the whole world. I've actually bought two copies because the first one I read so many times the binding broke and the pages started falling out. It's a heartwarming story of a younge girl who doesn't believe she will have good fortune in her life because she is the eldest of 3 daughters. A spell is cast on her which turns her old and she has to figure out how to lift it. A tale of believing in yourself and being capable of things you don't even realize. It's witty and you find yourself loving the characters. It's easy to read and I can read the whole thing in a day if I don't do anything else. I've read it about 20 times and it never gets old. I would recommend the book to anyone (I'm 24 and first read the book when I was about 15) it's a great story and very family friendly if you're buying it for child in school still. You can't go wrong reading it at least once

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[Q460.Ebook] Download PDF Muscle Testing: Obstacles and Helpful Hints, by Tessa Cason

Download PDF Muscle Testing: Obstacles and Helpful Hints, by Tessa Cason

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Muscle Testing: Obstacles and Helpful Hints, by Tessa Cason

Download PDF Muscle Testing: Obstacles and Helpful Hints, by Tessa Cason

Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason. Provide us 5 minutes and we will show you the most effective book to review today. This is it, the Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason that will certainly be your ideal choice for much better reading book. Your 5 times will certainly not invest wasted by reading this website. You can take guide as a source to make much better concept. Referring guides Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason that can be situated with your demands is at some time challenging. However right here, this is so easy. You can find the very best point of book Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason that you can read.

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Obtain the perks of reviewing behavior for your life design. Schedule Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason notification will certainly consistently connect to the life. The real life, understanding, scientific research, health and wellness, religion, amusement, as well as more could be located in composed books. Several writers provide their experience, scientific research, research study, as well as all things to show you. One of them is via this Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason This e-book Muscle Testing: Obstacles And Helpful Hints, By Tessa Cason will provide the needed of notification and also declaration of the life. Life will certainly be finished if you recognize more points via reading e-books.

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Muscle testing is a method in which we can converse with the subconscious mind as well as the body’s nervous system and energy field. This Kindle describes techniques to muscle test yourself as well as other people.

• Sales Rank: #78428 in eBooks
• Published on: 2015-06-03
• Released on: 2015-06-03
• Format: Kindle eBook

Review
5.0 out of 5 starsAwesomeByFaith Hartmanon October 15, 2015Format: Kindle EditionVerified PurchaseThis is awesome stuff! Thank you!5.0 out of 5 starsShe is brilliant! Always hits the nail on the head with ...ByRicki Burleighon October 15, 2015Format: Kindle EditionVerified PurchaseEach book by Tessa Cason is a shining, new star in the sky -- certainly in MY sky. She is brilliant! Always hits the nail on the head with perfection.

From the Author
When done correctly, Muscle Testing can be a very valuable tool. �It is a skill that requires a lot of practice to perfect.

About the Author
Tessa Cason has been a Life Coach since 1996 and an EFT Practitioner since 2000. She is an author, teacher, creator, and lecturer.�

In 2000 she learned EFT Tapping, Emotional Freedom Technique. At that time, she had some clients that were willing to try something new and a bit unusual. After witnessing the success her clients had with EFT, she focused her practice around this simple, yet very effective tool.

One of the most important elements with EFT is a powerful tapping statement. Knowing that beliefs precede all of our thoughts and feelings, choices and decisions, actions, reactions, and experiences; knowing that to change our lives we must delete dysfunctional beliefs and emotions in the subconscious, Tessa words her EFT Tapping Statements to do just take...to address the mis-beliefs, dysfunctional beliefs on a subconscious level.

In 2005 Tessa was diagnosed with thyroid cancer. From the time she was diagnosed and had surgery, for those 6 weeks, Tessa only focused on the issues dealing with the thyroid and tapped. In the recovery room after surgery, the surprised doctor told Tessa that even though two different labs came back with the diagnoses of cancer, it was not cancer. Tessa knew the EFT Tapping had changed the energy of the cancer to non-cancer.

"I think EFT Tapping is an effective, quick, and easy tool that everyone can learn to do for themselves! I think a powerful EFT Tapping Statement can truly change someone's life."

Her blog can be found on her website: TessaCason.com.�

All eBooks and Kindles are a Free download the first 24 hours of being released. Her newsletter has the dates of new releases and FREE downloads.

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3 of 3 people found the following review helpful.
I found this a wonderful, concise description of muscle testing
By anna777mo
4.75 stars (*see below for only reason keeping from 5 stars)

I found this a wonderful, concise description of muscle testing that I can recommend to friends. This is a quick read with adequate information on effective use of muscle testing AKA energy testing or "applied kinesiology" (terms not mentioned). It does not drag or bog down, just describing how it works, how to do it, and how to keep from doing it wrong.

I have not had consistent success previous to this book with any testing utilizing finger tips or hands, perhaps because I do not feel confident in my own ability with them (I acknowledge the second point in obstacle number 8). I have used the leaning self test for years and have fine tuned it to know which muscles are involve in the leg and can do it in any posture, sitting for example. I did however very much appreciate learning the bent elbow self test which I learned and used quite easily as soon as I read the description section of it.

I greatly appreciate this handout length "book" so I can point other people to it when I would like something to help validate any introduction of the topic to friends and acquaintances. I also appreciate that there is nothing too vague or ethereal in the brief explanation, describing that muscle testing works by the electrical energy flowing or not flowing in a muscle. I was very interested to learn some new ways and viewpoints on inhibitions to successful muscle testing outcomes.

*I was however perplexed why a basic energy testing obstacle I have seen, namely dehydration, was not mentioned. If this was discussed I would give this book all five stars. Electrical energy does not flow well when there is low conductivity. Hydration for good conductivity in the body is needed, water as well as electrolytes (such as sodium, potassium, and other minerals...a good source is Celtic style sea salt). A dehydrated person does not usually get/give satisfactory definitive testing results. It can also be hard to bring a dehydrated person out of reversal for long even using some of the techniques mentioned.

I got this "booklet" free and hope it stays free as a great way for to introduce others to the author and her other books, which are being beneficial in my life.

I also enjoyed learning about the author's story and background with EFT in the back.

2 of 2 people found the following review helpful.
Informative
By Anonymous
This book is very informative. It is very detailed and has pictures showing certain hand/arm positions of the various ways of muscle testing. I would definitely recommend this book.

1 of 1 people found the following review helpful.
She is brilliant! Always hits the nail on the head with ...
By Ricki Burleigh
Each book by Tessa Cason is a shining, new star in the sky -- certainly in MY sky. She is brilliant! Always hits the nail on the head with perfection.

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[H176.Ebook] PDF Ebook THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India, by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Mic

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Meet your new global consumer

You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:
• There will be nearly one billion middle-class consumers in China and India within the next ten years?
• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

• Sales Rank: #276816 in Books
• Published on: 2012-10-02
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.10" w x 6.30" l, 1.37 pounds
• Binding: Hardcover
• 314 pages

Review
As seen in The Wall Street Journal, Fortune magazine, Forbes.com, Bloomberg TV, Businessweek, The Economist, and BBC Radio

“enjoyable, informative, and timely book.” — Indian Journal of Economics & Business

“A must-read for those wanting to tap the markets of India and China, The $10 Trillion Prize: Captivating the Newly Affluent in China and India is a portrait of the world’s biggest buyers of cars, mobile phones, appliances and other products and services” — livemint

“This is a good book packed with data, examples, and insight. Whether you know next to nothing, just or little or are quite familiar with the business environments in China and/or India, you will certainly get new information as I did, to widen my horizons. Get this book.” — BIZ INDIA (bizindia.net)

“Pick up the book to know how to create a triple crown: a win in China, a win in India, and a win at home; and to understand the differences and similarities between China and India.” — Business India

“The $10 Trillion Dollar Prize examines the pot of gold at the end of the rainbow for Western manufacturers and explains who these customers really are and how their tastes are changing. But most importantly it offers insights into how to reach them.” — Engineering and Technology Magazine, The Institution of Engineering and Technology

“well worth having on your bookshelf” — Business Traveller magazine

Through vivid profiles and memorable characters such as the Harvard girl and Mrs. Wx Liu, the authors take readers inside the hearts and minds of Chinese and Indian consumers and offer key new insight into how to win them over. — India Business Journal

“an excellent starting point for understanding how China and India are powering the global economy.” — Small Business Trends (smallbiztrends.com)

“The $10 Trillion Dollar Prize is an insightful, brilliant journey into the viscera of the modern consumer in both countries, unravelling in the process the rich tapestry that embellishes both these countries.” “In sum, the book is a “paisa vasool”, or value for money, a term it repeatedly refers to, and one which could redefine the way corporations around the world think about consumers in India and in China.” — Business Standard (business-standard.com)

“…the authors, all of whom work for the Boston Consulting Group, make a convincing case for the importance of this eastward shift in global spending.” — The Financial Times

“The $10 Trillion Prize, through survey data, concrete examples, and on-the-ground reporting, shows business leaders what they’re up against in these two massive markets…” — EuroBiz

Advance praise for The $10 Trillion Prize:

Jerry Stritzke, President and COO, Coach—
“Great insights into the aspirations and driving forces behind the all-important consumers of China and India. A thought-provoking and entertaining glimpse into how these consumers will redefine the future.”

Irene Rosenfeld, Chairman and CEO, Kraft Foods—
“A must-read for consumer companies seeking to capitalize on the explosive growth in India and China, but also a how-to manual for jump-starting growth in more mature, developed markets.”

Jochen Zaumseil, Executive Vice President, Asia Pacific, L’Or�al—
“The authors of The $10 Trillion Prize draw very concrete directions to answer the needs, aspirations, ambitions, and demands of this new generation of consumers.”

Deepak Parekh, Chairman, HDFC—
“Decisively, this is the most realistic and powerful portrayal of Chinese and Indian consumers. No company can shape its future without them. A brilliant guide to unlocking spectacular growth.”

Jim O’Neill, Chairman, Goldman Sachs Asset Management—
“This landmark book documents the rapid growth in consumer spending in China and India over the next ten years. It is an analytic tour de force and a rags-to-riches tale.”

About the Author
Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group’s global consumer practice. Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's China consumer practice. David Michael leads BCG's globalization practice.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Paisa vasool
By B.Sudhakar Shenoy
During the last decade, several books have been written on the great economic potential of China and India, projecting them to be the engines of global economic growth of the twenty first century. Their huge population and a very low base of per capita income were indeed considered to be the very basis that would unleash unprecedented demand for all goods and services, to meet the needs of billions, thanks to the forces of global economic convergence.

While China opened up in 1979, India did so in 1991, and since then both these countries are marching ahead at great speed, in economic terms, compared to the rest of the globe. Global companies that had largely ignored these markets, suddenly realise that they need these markets very badly, not just for growth, but sometimes for their very existence in the transformed global market and value chain in the coming decades.

This book is an excellent work by BCG Consultants, based on in-depth research, feet on the ground approach to estimate the market size for goods and services in China and India in the current decade. As the title aptly says, the annual opportunity is $10 Trillion, by 2020. While China would account for $ 6.2 Trillion, India would be about $ 3.6 Trillion. Cumulatively it would exceed $ 60 Trillion for the decade.

To put this in perspective and to understand the opportunity, the lifetime consumption of a child born in India in 2009 would be 13 times that of his elder citizen born in 1960. This figure for China is a whopping 38 x.

The authors have done insightful analysis and excellent presentation of market segmentation based on per capita incomes of the super-rich, the growing middle class, the bottom poor, demographics, urban-rural consumption patterns, aspiration and key drivers that shape buying behaviour and the resultant demand.

Product sector analysis of how this huge demand would spread across different industry verticals - Food, Housing, Transport, Communication, Health care, Clothing etc., are discussed in detail.

The best part of the book is the finding and presentation that these countries need a very different kind of mind-set and business strategy to succeed. This means that mere replication of products and processes in the developed world are simply prescriptions for failure, for global giants in China and India. These countries need products that are ultra-low cost and multi functionality (called "paisa vasool" in India), innovative business processes and a frugal mind set. While western MNCs have highly advanced technologies and deep pockets and vast experience, reliance on their successful strategies in the West would be their proverbial Achilles heel in China and India.

Local competitors are Ambitious, Aggressive, Audacious and Adaptive to the hilt. These companies for example talk of 10x10, which means 10 times growth in 10 years, which might sound highly impossible and probably lunatic in the developed West. They have an Accelerator mind-set, and are PHD's (Poor, Hungry and Driven).

Scores of examples on strategies and case studies of successful local business giants as well as some western MNCs that have got the recipe right, is a reader's delight.

More than just the data on opportunity, this book presents the DNA for success in China and India.

To me, this book is absolute "Paisa Vasool", worth every penny, sorry, every paisa, since a penny can buy 55 paise at today's exchange rates in India. Penny is expensive in India. For real value, forget the penny and focus on every paisa. This concept is at the crux of this book.

In addition, I recommend the following books as essential reading to succeed in India.

1. " Reverse Innovation" by Vijay Govindarajan and Chris Trimble
2. "Getting China and India Right" by Anil K Gupta and Haiyan Wang,
3. "India Inside" by Nirmalya Kumar and Phanish Puranam

Outstanding work.

7 of 7 people found the following review helpful.
Interesting Read
By marksgill
The $10 Trillion Prize is clearly bullish on China and India, but the optimism is not unfounded. The authors present a wealth of data to back up their assertions about the growth potential of these two consumer markets. On top of that, there are numerous and colorful anecdotes, like the one about a woman farmer in China who built a new house with a two-car garage even though she didn't own a car yet. Just goes to show the ambitions and anticipated purchasing power of the rising middle class in these countries. Well worth a read.

5 of 5 people found the following review helpful.
Get closer to the Chinese and Indian Consumer
By David W Olsen
A must read to help you truly understand the rising Chines and Indian consumer and how to win their hearts and minds. The first book I've read on the subject that delves deep into the motivations, wants and needs of the rising middle class in those countries. A great way to get up to speed and learn how to capture your share of the $10 Trillion Dollar Prize.

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Free PDF Interpersonal Communication: Relating to Others (8th Edition), by Steven A. Beebe, Susan J. Beebe, Mark V. Redmond

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For courses in Interpersonal Communication

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Emphasize the importance of relating to others

Interpersonal Communication: Relating to Others provides a clear overview of interpersonal communication theory and principles balanced with practical suggestions on how readers can apply these principles to become better communicators. Authors Steven Beebe, Susan Beebe, and Mark Redmond help readers see the importance of becoming other-oriented: a mindful process of considering the thoughts, needs, feelings, and values of others, rather than focusing exclusively on oneself. Thoroughly updated to reflect the latest developments in the field, the Eighth Edition explores the ever-increasing role of technology in interpersonal communication, including the latest research findings about how our electronic connections affect our face-to-face interactions.

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Also available with MyCommunicationLab�

MyCommunicationLab for the Interpersonal Communication course extends learning online to engage students and improve results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. Please note: this version of MyCommunicationLab does not include an eText.

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Interpersonal Communication: Relating to Others, Eighth Edition is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

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Note: You are purchasing a standalone product; MyLab™ & Mastering™ does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

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If you would like to purchase both the physical text and MyLab & Mastering, search for:

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0134319966 / 9780134319964 �Interpersonal Communication: Relating to Others plus MyCommunicationLab� for Interpersonal Communication – Access Card Package, 8/e

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Package consists of:

• 0133913910 / 9780133913910� MyCommunicationLab for Interpersonal Communication Access Card
• 0134202031 / 9780134202037� Interpersonal Communication: Relating to Others, 8/E

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• Sales Rank: #520533 in Books
• Published on: 2016-01-16
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .70" w x 8.40" l, .0 pounds
• Binding: Paperback
• 432 pages

About the Author

Steven A. Beebe is Regents’ and University Distinguished Professor in the Department of Communication Studies at Texas State University. He served as Chair of his department at Texas State for twenty-eight years and concurrently as Associate Dean for twenty-five years. Steve is the author or co-author of twelve widely used communication books, most of which have been through multiple editions (including Russian and Chinese editions), as well as numerous articles, book chapters, and conference presentations. He has been a Visiting Scholar at both Oxford University and Cambridge University in England. He made international headlines when conducting research at Oxford; he discovered a manuscript that was the partial opening chapter of a book that was to be co-authored with J. R. R. Tolkien and C. S. Lewis called Language and Human Nature. Steve has traveled widely in Europe and Asia, and has played a leadership role in establishing new communication curricula in Russian universities. He has received his university’s highest awards for research and twice for service, has been recognized as Honors Professor of the year, and was named Outstanding Communication Professor by the National Speaker’s Association. In 2013 he served as President of the National Communication Association, the largest professional communication association in the world. His passions include his family and a lifelong love of music; he is a pianist and organist and a struggling cellist.

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Susan J. Beebe’s professional interests and expertise encompass both oral and written communication. Sue has co-authored three books and has published a number of articles and teaching materials in both English and communication studies. She has received the Texas State University Presidential Awards for Excellence in Teaching and in Service and the College of Liberal Arts Awards for Excellence in Scholarly/Creative Activities, in Teaching, and in Service. After serving as Director of Lower-Division Studies in English for eleven years, Sue retired in 2014 from the Department of English at Texas State. An active volunteer in the community of San Marcos, Texas, Sue was the founding coordinator of the San Marcos Volunteers in Public Schools Program and has served on the San Marcos School Board and the Education Foundation Board. In 1993 she was named the statewide Friend of Education by the Texas Classroom Teachers’ Association; in 2000 the San Marcos school district presented her with its Lifetime Achievement Award. Sue enjoys reading, traveling, and caring for the Beebe family cats, Luke and Bouncer. Sue and Steve have two sons: Mark, a graduate of Rice University; and Matt, a graduate of Southwestern University and a middle school teacher in nearby Austin.

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Mark V. Redmond is an Associate Professor of Communication Studies at Iowa State University. In 2012 he received the College of Liberal Arts and Sciences award for Outstanding Achievement in Teaching. Besides this book, Mark has authored an introductory text on communication theory and research, edited an upper-level text in interpersonal communication, and co-authored a public speaking text. His research focuses on social decentering (taking into account another person’s thoughts, feelings, perspectives, etc.), one of the themes incorporated in this text. His research studies include expectations associated with male–female relationships, social decentering’s impact in marriage, initial interactions between strangers, adaptation in interpersonal interactions, and intercultural communication competence. He is a Cyclone sports fan with an avocation for playing basketball at least three times a week (despite an aging hook shot). An unaccomplished piano and guitar player, he loves composing and writing songs and vows to someday complete the musical he’s been working on for twenty years. Mark and his wife Peggy have three children: Beth, a graduate of the University of Iowa and Mount Mercy University; Nicholas, a graduate of Iowa State University and McCormick Theological Seminary, and Eric, a graduate of Iowa State University and Northwest Missouri State University.

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